In the online world, it is important that you get your planning right. This means spending time researching the tactics and tools available to you in order to implement a strategy that works for your business.
Research is the process of finding information on your market and those who use your product or service. This will allow you to understand who your customers are and what they need from you. If you don’t do any market research, then how do you know that what you are creating is right for them?
Questions we get asked about The Planning Process
Keyword research unlocks insights that help you see the behaviors and interests of your potential customers. Based on what they’re searching, you can better determine which search terms you should optimize and target in your website and blog content with the goal of ranking higher on Google and other search engines.