Terms and phrases associated with Email Marketing Package

AB Split Testing
AB Split Testing is the process of comparing results from two or more different versions of variables (Web page, email etc). For example you would send the same email to your mailing list, but 50% of your list would receive an email with different headings and call to actions, you can see from this what people respond to more.

Anti Spam
The Email Marketing Package is committed to a 0% spam tolerance policy. We provide a number of features to ensure that all our users abide by the email marketing best practices.

Autoresponders
Our email marketing software allows you set up auto-responder messages, which will be sent when your email is read, or your client performs a certain action. Triggers: Use triggers to create automatic actions based on a mail that has been sent. Triggers can be used in conjunction with autoresponders.

Contact Management
Easily manage your contacts by automatically updating the opt-in, unsubscribe & bounce process. Keeping a clean & legal contact database.

List Segmentation
List Segmentation is the process of how we can track and personalize what people do on certain emails. We can see how they respond to certain mails, and segment them into lists they could potentially like, thus increasing the size of your other mailing lists.